英语诗歌15篇(精选)
在日常学习、工作和生活中,大家都看到过许多经典的诗歌吧,诗歌语言凝练而形象性强,具有鲜明的节奏。那么你有真正了解过诗歌吗?下面是小编为大家整理的英语诗歌,供大家参考借鉴,希望可以帮助到有需要的朋友。
英语诗歌1
我孤独地漫游,像一朵云
I wandered lonely as a cloud
我孤独地漫游,像一朵云
That floats on high o'er vales and hills,在山丘和谷地上飘荡,When all at once I saw a crowd,忽然间我看见一群
A host, of golden daffodils;
金色的水仙花迎春开放,Beside the lake, beneath the trees,在树荫下,在湖水边,Fluttering and dancing in the breeze.
迎着微风起舞翩翩。
Continuous as the stars that shine
连绵不绝,如繁星灿烂,And twinkle on the milky way,在银河里闪闪发光,They stretched in never-ending line
它们沿着湖湾的边缘
Along the margin of a bay:
延伸成无穷无尽的一行;
Ten thousand saw I at a glance,我一眼看见了一万朵,Tossing their heads in sprightly dance.
在欢舞之中起伏颠簸。
The waves beside them danced; but they
粼粼波光也在跳着舞,Out-did the sparkling waves in glee:
水仙的欢欣却胜过水波;
A poet could not but be gay,与这样快活的`伴侣为伍,In such a jocund company:
诗人怎能不满心欢乐!
I gazed--and gazed--but little thought
我久久凝望,却想象不到
What wealth the show to me had brought:
这奇景赋予我多少财宝,——
For oft, when on my couch I lie
每当我躺在床上不眠,In vacant or in pensive mood,或心神空茫,或默默沉思,They flash upon that inward eye
它们常在心灵中闪现,Which is the bliss of solitude;
那是孤独之中的福祉;
And then my heart with pleasure fills,于是我的心便涨满幸福,And dances with the daffodils.
和水仙一同翩翩起舞。
英语诗歌2
苏轼《水调歌头》
明月几时有?把酒问青天。不知天上宫阙,今夕是何年?我欲乘风归去,又恐琼楼玉宇,高处不胜寒。起舞弄清影,何似在人间。
转朱阁,低绮户,照无眠。不应有恨,何事长向别时圆?人有悲欢离合,月有阴晴圆缺,此事古难全。但愿人长久,千里共婵娟。
许渊冲先生译作
How long will the full moon appear?
Wine cup in hand, I ask the sky.
I do not know what time of the year
’Twould be tonight in the palace on high.
Riding the wind, there I would fly,
Yet I’m afraid the crystalline palace would be
Too high and cold for me.
I rise and dance, with my shadow I play.
On high as on earth, would it be as gay?
The moon goes round the mansions red
Through gauze-draped window soft to shed
Her light upon the sleepless bed.
Why then when people part, is the oft full and bright?
Men have sorrow and joy; they part or meet again;
The moon is bright or dim and she may wax or wane.
There has been nothing perfect since the olden days.
So let us wish that man
Will live long as he can!
Though miles apart, we’ll share the beauty she displays.
林语堂先生译作:
How rare the moon, so round and clear!
With cup in hand, I ask of the blue sky,
"I do not know in the celestial sphere
What name this festive night goes by?"
I want to fly home, riding the air,
But fear the ethereal cold up there,
The jade and crystal mansions are so high!
Dancing to my shadow,
I feel no longer the mortal tie.
She rounds the vermilion tower,
Stoops to silk-pad doors,
Shines on those who sleepless lie.
Why does she, bearing us no grudge,
Shine upon our parting, reunion deny?
But rare is perfect happiness--
The moon does wax, the moon does wane,
And so men meet and say goodbye.
I only pray our life be long,
And our souls together heavenward fly!
英语诗歌3
Oh, Captain! My Captain!
---By Walt Whitman
Captain! my Captain! our fearful trip is done,The ship has weather'd every rack, the prize we sought is worn,The port is near, the bells I hear, the people all exulting,While follow eyes the steady keel, the vessel grim and daring;
But O heart! heart! heart!
O the bleeding drops of red!
Where on the deck my Captain lies,Fallen cold and dead.
O Captain! my Captain! rise up and hear the bells;
Rise up--for you the flag is flung--for you the bugle trills,For you bouquets and ribbon'd wreaths--for you the shores crowding,For you they call, the swaying mass, their eager faces turning;
Here, Captain! dear father!
This arm beneath your head;
It is some dream that on the deck
You've fallen cold and dead.
My Captain does not answer, his lips are pale and still,My father does not feel my arm, he has no pulse or will;
The ship is anchor'd safe and sound, its voyage closed and done;
From fearful trip the victor ship comes in with object won;
Exult, O Shores! and ring, O bell!
But I, with mournful tread,Walk the deck my Captain lies,Fallen cold and dead.
中文译文:
船长!我的船长!
瓦尔特惠特曼
啊,船长!我的船长!可怕的航程已完成;
这船历尽风险,企求的目标已达成。
港口在望,钟声响,人们在欢欣。
千万双眼睛注视着船----平稳,勇敢,坚定。
但是痛心啊!痛心!痛心!
瞧一滴滴鲜红的血!
甲板上躺着我的船长,他到下去,冰冷,永别。
啊,船长!我的船长!起来吧,倾听钟声;
起来吧,号角为您长鸣,旌旗为您高悬;
迎着您,多少花束花圈----候着您,千万人蜂拥岸边;
他们向您高呼,拥来挤去,仰起殷切的脸;
啊,船长!亲爱的父亲!
我的.手臂托着您的头!
莫非是一场梦:在甲板上
您到下去,冰冷,永别。
我的船长不作声,嘴唇惨白,毫不动弹;
我的父亲没感到我的手臂,没有脉搏,没有遗言;
船舶抛锚停下,平安抵达;航程终了;
历经艰险返航,夺得胜利目标。
啊,岸上钟声齐鸣,啊,人们一片欢腾!
但是,我在甲板上,在船长身旁,心悲切,步履沉重:
因为他倒下去,冰冷,永别。
英语诗歌4
Honeysuckle忍冬 I plucked a honeysuckle where
The hedge on high is quick with thorn,
And climbing for the prize, was torn,
And fouled my feet in quag-water; And by the thorns and by the wind
The blossom that I took was thin And yet I found it sweet and fair.
Thence to a richer growth I came, Where, nursed in mellow intercourse,
The honey suckles sprang by scores, Not harried like my single stem,
All virgin lamps of scent and dew, So from my hand that first I threw, Yet plucked not any more of them.
Note: The name honeysuckle comes from the sweet nectar that the flower produces to intoxicate the greedy bee. Its powerful fragrance seduces the human senses as it pervades the air. The perfume of this passionate plant may turn a maiden’s head, hence wild honeysuckle is a symbol of inconstancy in love.
忍冬
在长满棘刺的高篱上,
我采摘到一支忍冬花,
为了这个奖赏,
我努力攀爬,
划破了我的衣衫,
在泥泞的水中弄脏了
我的双脚,
花朵在荆棘和风中飞落,
我采的'花变得稀疏,
然而
花朵如此芳香漂亮,
在甘美气息的滋养中
我也变得更加娇艳,
忍冬一簇簇地盛开,
没有象我手中的那束
被摧残而凋零,
从我的手中,
全部无暇芳香的光线,
慢慢消逝,
从今我再不采撷忍冬花。
英语诗歌5
如果没有一双牵住你的手
If hands could free you,heart,Where would you fly?
Far,beyond every part
Of earth this running sky
Makes desolate? Would you cross
City and hill and sea,If hands could set you free?
I would not lift the latch;
For I could run
Through fields,pit-valleys,catch
All beauty under the sun
Still end in loss:
I should find no bent arm,no bed
To rest my head.
如果没有一双牵住你的.手,我的心,你将飞去多远?
你是否会躲离尘世喧嚣
在茫茫太空流连?
你会掠过城市、跨山越海,那么哪里,会是你的彼岸
如果没有一双手的牵绊?
心说,我宁愿有个羁绊。
尽管我可以跑得很远
飞越原野、峡谷
去追逐美、会迷恋,最终却如迷途的孤雁,如果找不到一双手
拥我入眠。
英语诗歌6
Thanks for the start to the lives that we’ve had.
Thanks for the nights that you went without rest.
So many memories, most happy, some sad;
If you weren’t perfect, you still passed the test,
Holding our hands, holding back all the fears.
Thank you sincerely for all of those years.
感谢您赋予我们生命的开始。
感谢您整夜不加休息地照顾我们。
太多的回忆,大部分是快乐的,有些是悲伤的;
即使您不完美,您仍旧能经受考验。
抓住我们的手,为我们挡住畏惧。
真诚地感谢您这么多年为我们做的一切。
So many hours that you worked to provide,
Multiplied by all the days that we grew.
When we behaved and the times we defied,
Never a doubt we could still count on you,
Making our laughter and drying our tears.
Thank you sincerely for all of those years.
您为我们付出的时间,
随着我们的长大也与日俱增。
不论是我们表现好的时候,还是叛逆的时候,
我们从未怀疑过您一直是我们的依赖。
您让我们放声大笑,您为我们擦干眼泪,
真诚地感谢您这么多年为我们做的一切。
Thanks for the rules that we wished were not there.
Thanks for the wisdom we sometimes denied.xiaogushi8.com
All the attention and all of the care,
All the forgiveness and all of the pride,
Pointing out faults but then calling out cheers.
Thank you sincerely for all of those years.
感谢您的规矩,虽然我们曾经厌恶它们。
感谢您的智慧,虽然有时我们否认它。
您对我们所有的`关心,所有的照顾,
您所有的宽恕,和所有的自豪,
指出我们的错误,然后又鼓舞我们。
真诚地感谢您这么多年为我们做的一切。
For the examples you set every day,
Teaching with actions, those lessons hold tight.
We hardly knew just how much you could say,
Simply by doing what you knew was right.
Now that we’re older,xiaogushi8.com the logic appears.
Thank you sincerely for all of those years.
每天您都以身作则,
您用行动教育我们,使我们牢牢记住经验教训。
我们几乎不知道您能让我们明白多少,
只是做您所认为是正确的事情。
我们长大了,我们变得有逻辑了。
真诚地感谢您这么多年为我们做的一切。
Thank you for love not required to be earned,
Not ever fading as time moves along.
You have to know that the love is returned,
Not always showing, but always so strong.
And you still care as your golden time nears.
Thank you sincerely for all of the years.
感谢您不求回报的爱,
随着时间的流逝从未褪色。
您要知道您付出的爱是有回报的,
尽管并没有每次表现出来,但却如此的强烈。
随着您黄金岁月的临近,您仍旧照顾我们。
真诚地感谢您这么多年为我们做的一切。
英语诗歌7
Bring It all Back
Dont stop, never give up,Hold your head high
Reach the top.
Let the world see what you have got,Bring it all back to you.
Hold on what you try to be,Your individuality.
When the world is on your shoulders,Just smile and let it go.
If people try to put you down,Just walk on by, dont turn around,You only have to answer to yourself.
Dont you know its true what they say,That life, it isnt easy,But your times coming around,So dont you stop trying.
Dream of falling in love,Anything youve been thinking of,When the world seems to get too tough,Bring it all back to you.
Try not to worry bout a thing.
Enjoy the times life can bring.
Keep it all inside you,Gotta let the feelings show.
Imagination is the key,Cause you are your own destiny.
You never should be lonely,When time is on your side.
Dont you know its true what they say,Things are sent to try you.
But your times coming around,So dont you stop trying.
Dont you know its true what they say,Things happen for a reason.
But your times coming around,So dont you stop trying.
[参考译文]
找回自己
不要停顿,永不放弃,高昂起头
到达顶峰。
让世界看见你的收获,找回自己。
坚持自己想达到的境地,坚持自我。
当世界的重担压到了你的肩头时, 笑一笑,让它去。
如果有人打击你,走过去,不要回头,你只须负责自己。
难道你不知道他们说的是真的, 生活,不容易,但你的.时机将会来到,千万别停滞不进取。
梦想自己坠入了情网,自己想过的任何事情,当世界仿佛变得太艰难时, 找回自己。
努力不为任何事担忧,享受生活能带来的好时光。 让这一切留在你心里,得让自己的感情流露。
幻想就是答案,因为你就是自己的命运。
你永远不必孤独,当时间支持着你。
难道你不知道他们说的是真的, 这些事都是为了考验你。
但你的时机将会来到,千万别停滞不进取。
难道你不知道他们说的是真的, 事情发生都有道理。
但你的时机将会来到,千万别停滞不进取。
英语诗歌8
我不去想是否能够成功
既然选择了远方
便只顾风雨兼程
我不去想能否赢得爱情
既然钟情于玫瑰
就勇敢地吐露真诚
I care not whether I can succeed.
Since in choice of the distance,
I simply travel in wind and rain.
I care not whether I can win love.
Since in deep love with a rose,
I just unbosom myself bravely.
我不去想身后会不会袭来寒风冷雨
既然目标是地平线
留给世界的只能是背影
我不去想未来是平坦还是泥泞
只要热爱生命
一切,都在意料之中
I care not whether hit by wind and rain.
Since my goal is to reach the horizon,
Only my back is in face of the world.
I care not whether future is smooth or muddy,
If only I have passion for life,
Everything will go as expected.
英语诗歌9
THE VALUE OF TIME
To realize the value of one year:Ask a student who has failed a final exam.
To realize the value of one month:Ask a mother who has given birth to a premature baby.
To realize the value of one week:Ask an editor of a weekly newspaper.
To realize the value of one hour:Ask the lovers who are waiting to meet.
To realize the value of one minute:Ask a person who has missed the train,bus or plane.
To realize the value of one second:Ask a person who has survived an accident.
To realize the value of one millisecond:Ask the person who has won a silver medal in the Olympics. Time waits for no one.
Treasure every moment you have.
要想知道一年的价值,那就去问期末考试不及格的学生。
要想知道一个月的价值,那就去问生了早产儿的母亲。
要想知道一周的价值,那就去问周报的编辑。
要想知道一小时的价值,那就去问等待见面的恋人。
要想知道一分钟的价值,那就去问误了火车、汽车或者飞机的人。
要想知道一秒钟的价值,那就去问大难不死的`人。
要想知道一毫秒的价值,那就去问奥运会获得银牌的人。
时间不等人,你拥有的每一刻都要珍惜。
英语诗歌10
Angels are Always There天使永远在你身边
Surrounding you are angels,They are there to guide your path,If weakness overcomes you,They'll give you strength if you will ask.
They are your protection
When life seems too hard to bear,And though you feel alone at times,The angels ... they are there.
Their faces may be hidden
And their voices you might not hear,But they are ALWAYS with you,Through your laughter or your tears.
They'll walk along beside you,They'll guide your steps along the way,They'll comfort you and hold you,Protect you night and day.
They'll hold to your hand tightly,They'll not ever let it go,And they'll gently lead you forward,Taking each step very slow.
For even as you slumber,They watch closely over you;
They are there beside you
In each and every thing you do.
When life is overwhelming,And your spirit has grown tired,Know they'll be there for you,To uplift and to inspire.
And when you're torn and lonely,And you see no hope ahead,Know that they will nourish you,Your spirit will be fed.
And if there comes a time in life
That your heart has been broken,Hear the words, "I'm here, my child,"
And know your angel has spoken.
For even in the darkest hour,When all of hope seems gone,They'll give you strength to live your life,And desire to go on.
And if your faith in Heaven,Should ever fade away,They'll help renew your spirit,And help you find your way.
Even though you're ever filled with doubt,About the life you live,Know that they are there to give you
All that they can give.
For you see, the Father sent them,Because to Him, you mean so much,That He sent them "just for you," my friend,And your life, they will touch.
They will always be here,They will "never" leave your side;
And upon their strength and guidance,You always may rely.
Take comfort in their guidance,Draw strength from up above,And know that their sweet presence,Is God's precious gift of love.
天使就在你的身边
他们时刻为你引路
当你被困难困扰时
他们会响应你的呼救
他们时刻守护着你
当你不堪生活得重负
当你孤单你会想起谁
天使会陪伴你的
你也许没见过他们
也许没听过他们的声音
但他们永远守护着你
无论是你开心还是哭泣的时候
他们跟随着你
不让你迷路
他们保护着你
不分白天和黑夜
他们紧紧的握着你的.手
绝不放开
他们温柔的引领你前行
慢慢的一步一步的
就算是你睡着了
他们也会密切的注视着你
在你做的任何事情时
都有他们的身影
当生活压力巨大
而你精神疲劳
想想他们吧
你会身心舒畅
当你因孤独而哭泣
看不到前方的希望
想想他们吧
你会重新振奋
如果在生活中
你伤心了
你的天使会对你说
我来了,我的孩子
就算是在最恶劣的时候
所有的希望有熄灭了
他们依然会给你生活的力量
是希望留存
当你的信仰
渐渐退去
他们会使你重拾信仰
不再迷茫
就算你徘徊失败
在你的生命中
想想他们吧
他们会给你一切~
如你所见的,父亲给了你太多
因为你是他的全部
他把一切给了你
他把你捧在心中
他们永远在那里
从不离开
你永远可以依靠
他的引领
怀有感恩的心吧
感受爱的力量
感受他的爱心
这是上天最珍贵的赐予
英语诗歌11
Annabel Lee
安娜贝李
Edgar Allan Poe
埃德加爱伦坡
It was many and many a year ago,很久很久以前,In a kingdom by the sea,在大海边一个王国里,
That a maiden there lived whom you may know住着一位少女你或许认得,By the name of Annabel Lee;她名叫安娜贝李;
And this maiden she lived with no other thought这少女活着没有别的愿望; Than to love and be loved by me.只为了与我相爱。
I was a child and she was a child她是孩子,我也是孩子,In this kingdom by the sea,在大海边的王国里;
But we loved with a love that was more than love可我们相爱,爱超越了爱I and my Annabel Lee我和我的安娜贝李;
With a love that the winged seraphs of Heaven我们的爱连天上的六翼天使Coveted her and me.也把我和她妒嫉。
And this was the reason that, long ago这就正是那原因,很久以前In this kingdom by the sea,在大海边的王国里,A wind blew out of a cloud夜里一阵冷风从云中吹落,
Chilling my beautiful Annabel Lee;
冻僵了我的安娜贝李;
So that her highborn kinsmen came
于是她高贵的亲戚来到凡间
And bore her away from me,
把她从我的身边带走,
To shut her up in a sepulchre
将她关进一座坟墓
In this kingdom by the sea.
在大海边的王国里。
The angels, not half so happy in Heaven,
这些天使在天上并不快乐,
Went envying her and me;
于是把我和她妒嫉
Yes! That was the reason as all men know, In this kingdom by the sea对--那便是原因(众所周知,在大海边的王国里) That the wind came out of the cloud by night, chilling云中刮起了寒风,
And killing my Annabel Lee,
冻杀了我的安娜贝李。
But our love it was stronger by far than the love of those who were older than we但是我们的爱情更为强烈比那些年纪长于我们的人Of many far wiser than we
比那些智慧胜于我们的人
And neither the angels in Heaven above
无论是天上的天使,
Nor the demons down under the sea,还是海底的妖魔,
Can ever dissever my soul from the soul都不能将我们的灵魂分离,Of the beautiful Annabel Lee;我和我美丽的安娜贝李。
For the moon never beams without bringing me dreams因为每一丝月光都带我入梦Of the beautiful Annabel Lee;美丽的安娜贝李的梦
And the stars never rise but I see the bright eyes群星的`每一次升空都令我看见那双明亮的眼睛Of the beautiful Annabel Lee;我的美丽的安娜贝李
And so, all the night-tide, I lie down by the side就这样,我整夜躺在她身旁
Of my darling, my darling, my life and my bride,我亲爱的--我亲爱的--我的生命,我的新娘,In her sepulcher there by the sea在大海边那座坟茔里,In her tomb by the sounding sea.在大海边她的墓穴
英语诗歌12
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear(磨损);
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden(踩) black.
Oh,I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood,and I
I took the one less traveled by,
And that has made all the difference.
金色的树林路分两条,
遗憾不能两条都到。
孤独的我长久伫立,
极日眺望其中一条,
直到它在灌丛中淹没掉。
然后我公平地选择了另外一条,
或许理由更加充分,
因为它草深需要有人上去走走。
说到有多少人从上面走过
两条路磨损得还真是差不多。
而且那天早晨两条路都静静地躺着,
覆盖在上面的`树叶都没有被踩黑,
噢,我把第一条路留给了下一次!
但我知道前方的路变幻莫测,
我怀疑我是否应该回来……
多年以后在某个地方,
我将叹息着讲述这件事:
树林里路分两条,而我——
选择了行人较少的那条,
就这样一切便发生了改变。
英语诗歌13
1. No person deserves1 your tears2, and who deserves won't make you cry.
没有人值得你流泪,值得你流泪的人是不会让你哭的。
2. I love you not for whom you are, but who I am when I'm by your side.
我爱你并不是因为你是谁,而是因为我在你身边的时候我是谁。
3. Just because someone doesn't love you as you wish, it doesn't mean you are not loved with all his/her being3.
只因为某人不如你所愿爱你,并不意味着你不被别人所爱。
4. A true friend is the one who holds your hand and touch your heart.
一个真正的朋友会握着你的手,触动你的心。
5. The worst way to miss someone is to be seated by his/her side and know you will never have him/her.
错过一个人最可怕的方式就是:坐在他/她的`身旁,你却知道永远都不会拥有他/她。
6. Never stop smiling, not even when you are sad, someong may fall in love with your smile.
永远都不要停止微笑,即使在你难过的时候,有人也许会因为你的微笑而爱上你。
7. You may only be a person in this world, but for someone, you're the world.
你可能只是这个世界上的一个人,但对于某人来说,你就是全世界。
8. Don't spend time with someone who doesn't care spending it with you.
不要把时间花在一个不在乎和你一起分享的人身上。
9. Maybe God4 wants you to meet many wrong people before the right one, so when this happenes, you will be thankful5.
也许上帝让你在遇见那个合适的人之前遇上许多不合适的人,所以,当这一切发生的时候,你应该心存感激。
10.Don't cry because it came to an end. Smile because it happened.
不要因为它的结束而哭,应当为它的发生而笑。
11. There will always be people who will hurt you, so you need to continue trusting, just be careful.
生活中总会有伤害你的人,所以你仍然需要继续相信别人,只是小心些而已。
12. Become a better person and be sure to know who you are before meet someone new and hoping that person knows who you are.
做一个更好的人,确信在遇见一个新的人之前知道自己是谁,也希望那个人知道你是谁。
13. Don't struggle6 too much, best things happen when not expected.
不要做太多的抗争,最好的东西总是发生在出乎意料的时候。
英语诗歌14
T: good evening, my dear teachers and friends.
m: Youth is beautiful. Youth is full of dreams, enthusiasm and romantic.
F: As the young generation of the new century, we are full of pride and enthusiasm; we are full of vigor and spirit--- the spirit that has been passed on from our older generation.
m: on may 4th ,1919, a loud thunder broke through the silent sky, people of the world saw a brilliant sunrise in the east of the globe.
F: Up to now, eighty- five years has passed, but the spirit of may 4th movement stays with us.
m: democracy and science well get rise in this new era, an era of the knowledge economy.
F: Let’s go on the cause of the may 4th. on this 85th anniversary of the may 4th, let us carry forward the spirit of the may 4th movement, work willingly hard, and devote ourselves whole-heartedly.
m: To share the unforgettable memories of our great pioneers in history, let’s celebrate the festival of our youth in our own way- the way marked with singing, dancing and acting.
T: Let’s celebrate the may 4th spirit with poems, plays and speeches.
-----------------------------------------------------------------
F: In the new times, when we look back upon the history, we remember more than what’s been written on our textbook.
m: History is just history. There is no need to call back the sorrow of history.
F: with the spirit passing on from generation to generation, we’ll go on the march until we succeed.
m: when looking back on the 85 years of history and staring at the flag of the may 4th, we think a lot. Let us go on our way.
T: Let us carry forward the spirit of may 4th movement, work sincerely hard and devote ourselves whole-heartedly.
英语诗歌15
1、大家好,我很荣幸能代表我们组为大家做关于zara的报告。首先给大家看一段关于zara ss13的宣传片.怎么样还算蛮有感觉的宣传片吧!那现在我们来比较详细的了解下zara
2、zara是西班牙inditex集团旗下的一个子公司。它既是服装品牌,也是专营zarp品牌系统的连锁零售品牌全球排名第三、西班牙排名第一的服装商。
3、接下来我们从四个方面分析zara的品牌经营特色:品牌策略.供应链系统.高调时尚.主要设计师
4、品牌策略, zara经营成功因素有:拥有庞大的设计师群;公司本身拥有9家成衣厂,从新款策划到生产出厂,最快可在一周内完成;zara的送货速度快;采取多样少量的经营方式,每隔3周其服装店内所有商品一定要全部换新。
5、供应链系统:实际上至关重要的环节是zara的灵敏供应链系统,大大提高了zara的前导时间。zara一年中大约推出120140种时装,而每一款时装的量一般不大。
6、高调时尚:有人说全球敢在范思哲、lv、gucci旁边开店的,也只有zara,hm,优衣库。就是说,同样的顾客群,他们用lv的包包,穿versace的鞋,可是,她们依然会去逛zara。
7、主要设计师:zara有近400名设计师,他们经常坐飞机穿梭于各种时装发布会之间或者出入各种时尚场所。zara的零售只设专卖店,那是zara的窗口与眼睛,不搞特许经营。
8、以上都是从zara好的这面给大家介绍,现在我们换个方面说说zara真有这么完美吗很显然答案是不!让我们看看zara丑陋的一面。
9、“室内的地摊货”
在西班牙,在不少国人看来,这是一个欧洲大品牌,而zara在国内的售价走的也是中高档的路线。但是,在西方时尚界,根本没有zara的地位。在西班牙的一些中国留学生这么说:“它更像服装界的洋快餐,讲究的是速度而非质量,走进zara店铺,就像进到一家服装市场,而且新买的衣服就会发生褪色、松懈的情况。”
在智利的消费者投诉网站上,有不少市民在投诉zara的质量问题,比如新衣服手洗后,严重变形。
在美国zara很受欢迎,主要是因为他们的款式善于模仿,价格便宜.
这是来自媒体的负面报道,财经,环球人物,微博
10、在华屡陷质量门
近年来,zara已成为各地工商、质检部门不合格产品名单中的“熟悉面孔”,消费者的投诉也不绝于耳。多数集中在面料问题上。据不完全统计,自20xx年月以来,zara的产品在中国至少7次被检测出有问题。
11、它的.质量问题主要有以下几方面:
含绒量不合格:北京消协检测到“zara”品牌一款外套大衣含绒量不合格的问题
色牢度不达标:上海市工商局查出zara对沪售部分羊绒羊毛制品、儿童服装中有部分商品不合格。
服装质量不合格:浙江省、哈尔滨市工商局多次查出zara的服装、针织商品不合格
凉鞋质量不合格:上海市工商局曾公布了对沪售凉鞋的质量监测结果,被曝光不合格的凉鞋品牌有“zara”等品牌。
12、这里有一个因为zara的质量问题闹出的笑话,先来看一个相关的视频。20xx年5月10日,李平在婚礼上单膝下跪,为自己的新娘戴上戒指,这样温馨的一幕却因为劣质的zara品牌西装裤变得无比尴尬,因为存在严重的质量问题,新郎李平在婚礼上穿着的zara西裤突然脱线,在下跪的瞬间从裆部一直开裂到后腰。李平表示无论是他本人还是他的妻子,都没有接到来自zara上海公司的任何电话。
13、从上面的案例可以发现zara的又一问题,面对消费者的投诉和质疑zara的反应是失声+“耳背”。面对着质量质疑,zara选择习惯性地沉默,西班牙服装品牌zara面对质疑于20xx年4月25日发表了声明,首次回应商品质量问题。但声明中对关键问题避重就轻。
14、导致这些问题的原因是什么呢?我们做了以下分析.
a问题的原因:扩张太快,为了追潮流而缩短生产周期,“价格便宜加上发展速度太快,导致的必然结果就是质量会降低,而且每个店又开得那么大,市场成本过高,所以公司会压缩成本,包括原料成本以及人力成本。
b在管理上不严谨,往往只送检一批面料了事。有时,不同批次的面料手感差不多,但实际检测质量相差较大”。
c zara也是国际大牌的“山寨之王” ,zara拥有200多名专业设计师,以最快的速度推出模仿的服装。模仿只需几天时间,而传统生产方式下这个周期要长达4到12个月。从流行趋势的识别到将迎合流行趋势的新款时装摆到店内,zara只需两三周。人们买不起名贵的服装,山寨是最好的选择。
对于服装品牌,质量和服务很重要,在追求时尚的同时我们中国消费者难道可以这样一直容忍和放纵这些问题吗?
消费者协会的屈建辉曾说过:“若控制不了质量别做中国人生意”。作为中国人,我们不能一味追捧外国产品,要做一个明智的消费者。
1、hello, everybody, i am very honored to represent our group for everyone to do a report about zara.first , let us watch some propaganda film about zara ss13. how is it going , the propaganda film feels quite well.right ! now let us introduce zarain detail.
2、zara is a subsidiary, owned by inditex group. it is a clothing brand ,also is a franchise brand zara system of chain retail brand .ranked third in the world,ranked first in spain.
3、next, we analysis from four aspects of zara brand operating characteristics : brand strategy, supply chain system,high profile fashion ,major designers
4、brand strategy business success factors of zara : first, with a large group of designers;
second, the pany has nine garment factory ,new planning to production factory, can be pleted in a week.
next,zara ‘s delivery is fast ;
last ,take the diverse small amount of business ,every three weeks all goods must be all the new ones in clothing store,5、supply chain system
in fact, the vital link of zara is the sensitive supply chain system, greatly improving the zara ‘s lead time.
zara launched about 120,000 kinds of latest fashion a year, the number of the latest fashion is not generally.
6、high profile fashion
some people say ,only zara ,hm in the world,dare to open a shop next to
gucci ,versace, lv, that is to say ,the same customers, they used lv bag, wearing versace shoes, but they will still go to zara.
7、major designers
zara has nearly 400 designers.they attend a variety of fashionable places and
participate in various fashion conference . zara just set up shop . that is zara;s window and eyes .don't do the franchise .
8、these are good parts of zara ,the truth is that we see
it ????obviously ,no .! let us have a lookat the ugly side of zara.
9、 interior designer goods
in spain:in the eyes of many chinese,it’s a european brand,and zara is taking the high-end route in china .however,in western fashion, there is no zara status. chinese student who studies in spain say,it just like foreign fast food in clothing industry,requirement of speed, not quality,when you walk into zara store, as into a clothing market ,and to buy new clothes will fade, lax .
in chile:consumer plaints on the website,there are a lot of people quality problems,such as serious deformation after hand washing . in america:zara is very popular, because of their styles are good at imitating, cheap price.
this is the negative reports from the media ,financial network .global people net ,micro-blog
10、repeatedly in "the quality gates" in china in recent years ,zara often appeared in the administrative department for industry and merce & quality inspection department ‘s list. what is more ,consumers often plained to zara.the majority concentrated in the fabric problems。according to inplete statistics, since 20xx august , zara products at least 7 times to be detect problem in china.
11、there are some major problems : a ,content of unqualified
beijing consumers association detected that a fur coat cashmere volume containing the unqualified problem
b,color fastness is not up to the standard shanghai municipal bureau of merce and industry found part of cashmere wool products, children' s clothing is not qualified . c , clothing quality unqualified zhejiang and harbin industrial and mercial bureau identify the zara clothing, knitted goods are unqualified repeatedly.
d,sandals unqualified "zara has been exposure sandals are not qualified by shanghai city industrial and mercial bureau .
12、
here is a joke caused by quality problems .let us look at a report about zara first。 in may 10, 20xx, li pingdown on one knee at the wedding,however,zara' spants suddenly off-line,from the crotch cracking to the waist.it's so embarrass. li ping said he wasn’t receiving a call from zara.
13、in this case ,we can see that zara’s problem ,in the face of consumer plaints and questions ,it choices to be a mute ans deaf. facing the quality question,zara choose
silence.april 25, 20xx ,zara issued a statement. it's the first response to the quality of goods.but the statement did not mention the key problem.
14、what is the reason for these problems ? we did some analysis . the cause of the problem: a ,expanded too fast,in order to catch the tide and shorten the production cycle.”cheap price and fast development speedlead to quality reduce .and luxuriant stores and the high cost of market forced the pany to reduce costs ,including the cost of raw materials and manpower . . b ,the management is not rigorous,only for a batch of fabric“sometimes,it feels different of the different batches of the product . c, zara, the copycat king in the world
zara has more than 200 professional designers, imitate the clothing speed is fast . only a few days to imitate,but the traditional mode of production has to spent 4 to 12 monthsfrom the recognition of trends to cater to the fashion trend ,zara just need two or three weeks .people can not afford to buy expensive clothing ,copycat is the best choice
for the clothing brand, quality and service is very important,do chinese consumers can always tolerance and indulge these problems?
qu jianghuiwho works in the chinaconsumers' association,say,"can't do business with chinese,if they did not handle the quality problems ."as a chinese,we can not blindly pursued imports.do a smart shopper.
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